Board of Directors

Adi Satria

Tuan Adi Satria Ahmad

Chairman

Tuan Adi Satria Ahmad (“Tuan Adi”) is the Chairman of UA Advertising Sdn Bhd and a veteran in the Marketing Communications, Advertising, and Media Industry.

He obtained his education at the University of Malaysia and pursued further studies in marketing, management, and leadership at the Asian Institute of Management in Manila and Columbia University in New York.

With a career spanning several decades, Tuan Adi has held prominent roles in various international advertising agencies, including PTM Thompson, McCann Erickson, and Grey Worldwide. Notably, he served as the Managing Director for Pesaka Grey Advertising from 1988 to 1999, demonstrating his leadership prowess and strategic vision.

In 2000, he transitioned to the media sector, assuming the role of Managing Director of Utusan Media Sales, where he played a pivotal role in shaping print advertising marketing strategies for Malaysia’s leading newspaper, magazine, and digital media group. In 2006, he established Utusan Airtime Sdn Bhd, pioneering efforts in marketing advertising space for Radio Televisyen Malaysia (RTM)’s television and radio stations. Tuan Adi’s illustrious career also includes serving as the Lead Director at Sportswork Group, where he successfully managed the Kuala Lumpur 2017 Games for the Ministry of Youth and Sports, further solidifying his reputation as a respected industry leader.

Dato' Mohd Zamrie Sulong

Dato' Mohd Zamrie Sulong

Managing Director

YBhg. Dato’ Mohd Zamrie bin Sulong (“Dato’ Zamrie Sulong”) serves as the Managing Director of UA Advertising Sdn Bhd, bringing a wealth of expertise in finance and business management. 

He holds a Master of Science in Accounting and Finance from De Montfort University, Leicester, England, and is a distinguished graduate of the Chartered Institute of Management Accountants (CIMA) from the London School of Accountancy, London, England. 

Dato’ Zamrie commenced his career in the banking industry, gaining invaluable experience at the Bank of Commerce and Citibank over a decade. In 2001, he transitioned to the Utusan Group (Kumpulan Utusan) as a Finance Manager, marking the beginning of a successful journey within the organisation. Throughout his tenure, Dato’ Zamrie held various key positions, including General Manager of Utusan Media Sales Sdn Bhd, where he showcased exceptional leadership skills and financial acumen. His contributions were further highlighted during his 11-year tenure as Director and Chief Executive Officer of Utusan Airtime Sdn Bhd, a subsidiary of Utusan Melayu (M) Berhad, responsible for marketing Radio Television Malaysia (RTM)’s radio and television airtime. 

Dato’ Zamrie’s appointment as Managing Director underscores his proven track record and commitment to driving UA Advertising Sdn Bhd towards sustained growth and success.

Mdm Amy Chang

Mdm Amy Chang Han

Chief Marketing Officer

Mdm Amy Chang Han (“Mdm Amy”) assumes the role of Chief Marketing Officer at UA Advertising Sdn Bhd, leveraging her extensive expertise in international business and marketing. 

Holding a Master of Arts in International Business from York St. John University, United Kingdom, Mdm Amy embarked on her professional journey in 1992 at Sin Ming Daily News under the New Straits Times Publication Group. Subsequently, she joined Utusan Media Sales under the Utusan Group in 1993, where she honed her marketing skills and gained valuable industry insights.

Mdm Amy further expanded her horizons by joining System Television Malaysia Berhad (Media Prima) in 2003, contributing to the company’s marketing endeavours. With over a decade of experience, Mdm Amy’s pivotal role as Marketing Director for Utusan Airtime Sdn Bhd, a subsidiary of Utusan Melayu (Malaysia) Berhad, underscores her strategic vision and leadership capabilities. 

In her current capacity, Mdm Amy oversees all marketing strategies and operations, ensuring alignment with the company’s objectives and driving brand visibility across various media platforms. Her appointment signifies UA Advertising Sdn Bhd’s commitment to excellence and innovation in the realm of marketing and communications.